9to5Mac shows off Apple fitness band concept

From Paker Ortolani for 9to5Mac:

None of the current popular fitness bands are truly designed for iPhone and none of them come even remotely close to the Apple Watch’s breadth of features. So what if Apple used Fitness+ as an opportunity to introduce a new member of the Apple Watch family? One that catered specifically to buyers at the low end and traditional watch wearers. Meet my concept for an Apple Watch Fit.

I’ve thought this for years and seeing Ortolani’s concept picture make me want it more. I think that a fair number of Apple Watch users, perhaps myself included, would be tempted by a smaller, less expensive band that only focuses on health features.

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